Google Analytics 4 is optional Analytics only. It may load only when a visitor gives Analytics consent, and it is separate from necessary website or checkout functionality.
The /links and /hr/links social entry pages use Cookie-free links attribution for minimal internal event data such as safe UTM values, clicked link key, internal destination, external referrer if available, coarse device type, and event time. Campaign Link redirects may also log privacy-safe click data for internal campaign review.
This internal attribution is event-based rather than user-based. It does not create a persistent visitor profile and is designed to avoid full IP addresses, full user agents, fingerprints, visitor IDs, session IDs, and user IDs.