Privacy Policy

How the website and product path handle privacy.

This policy describes the current public website, consent-gated analytics, internal attribution, support handling, and the owned digital product checkout path.

The site keeps product fulfillment, Analytics consent, and internal attribution separate so visitors can understand what kind of data may be involved in each path.

Controller and contact details

The Pawsitive Family website and owned digital product path are operated by MQ Store j.d.o.o., Ulica Ivana Kukuljevića 6, 42000 Varaždin, Croatia.

Company identifiers: OIB 47587612958 and MBS 070215723. For privacy, support, or legal questions, contact info@thepawsitivefamily.com.

Website browsing and technical data

When someone visits the website, basic technical information may be processed so pages can load, security can be maintained, errors can be investigated, and the website can operate reliably.

This may include server logs, request details, timestamps, route or page information, security/session/CSRF behavior where used by Laravel, and operational information needed for website functionality.

Cookie consent preferences

The website stores cookie consent preferences locally in the browser under the current consent foundation so the site can remember whether Analytics or Marketing categories were accepted or rejected.

Necessary storage is separate from Analytics. The Cookie Policy explains the current categories and how visitors can reopen Cookie settings.

Analytics and cookie-free links attribution

Google Analytics 4 is optional Analytics only. It may load only when a visitor gives Analytics consent, and it is separate from necessary website or checkout functionality.

The /links and /hr/links social entry pages use Cookie-free links attribution for minimal internal event data such as safe UTM values, clicked link key, internal destination, external referrer if available, coarse device type, and event time. Campaign Link redirects may also log privacy-safe click data for internal campaign review.

This internal attribution is event-based rather than user-based. It does not create a persistent visitor profile and is designed to avoid full IP addresses, full user agents, fingerprints, visitor IDs, session IDs, and user IDs.

Contact and support data

If someone contacts The Pawsitive Family or MQ Store j.d.o.o. for support, legal, refund, or product questions, the message may include name, email address, order/reference information if relevant, product name, and the content of the request.

That information is used to respond, provide product or access support, keep necessary business records, and protect the website and digital product path from misuse.

Paddle checkout and purchase data

Paddle is the Merchant of Record and authorised reseller for the product purchase. The buyer purchases from Paddle, which processes checkout and transaction data under its Buyer Terms and Privacy Notice.

MQ Store j.d.o.o. may receive limited purchase-related information such as email, transaction ID or reference, product purchased, amount and currency, private download access status, and refund or support status when needed for fulfillment, access support, accounting, or legal records. Buyers enter payment details in Paddle checkout rather than directly on this website.

Sources: Paddle Buyer Terms, Paddle Master Services Agreement, Paddle Privacy Notice

Data retention

Personal data should be kept only as long as reasonably needed for the purpose it was collected, such as support handling, refund review, accounting or legal obligations, security review, operational maintenance, or internal campaign review.

Retention periods may vary depending on the type of data, the legal or accounting need, and whether a request or dispute is active.

EU privacy rights

Visitors in the European Union may have rights to access, correct, delete, restrict, object to, or receive a copy of personal data, subject to applicable law and practical verification.

To make a privacy request, contact info@thepawsitivefamily.com. If required by law, visitors may also contact a competent data protection authority.

Cookie choices

A small note about cookies.

We use necessary storage for basic site operation and to remember your cookie choice. Analytics is optional and off by default; marketing remains inactive.

Read the Cookie Policy

Necessary

Always on for basic site operation and consent preference storage.

On